"'한국의 구글' NHN, 美게임시장
진출"
김범수 대표이사는 기사에 실린 인터뷰에서 "우리 목표는 글로벌 플레이어가 되는 것이며 이를 위해 미국시장의 교두보 확보는 매우 중요한 의미를 갖는다"고 말했다.
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앞으로 NHN은 더욱 새로운 개념의 네트워크 세상을 만들고자 합니다. 인터넷 그 이상의 가치를 통해 삶의 질을 향상시키고 새로운 문화를 창출하여 세계 모든 이들이 풍요로운 삶을 누릴 수 있도록 최선을 다할 것입니다. 도전, 열정, 창의와 혁신. NHN은 ‘젊음’으로 대표되는 핵심 가치를 실천해 언제나 고객과 함께 변화하고 발전하는 기업이 되도록 노력하겠습니다. |
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Web Game Firm Of South Korea To Expand in U.S.
July 26, 2006; Page D10
SEOUL, South Korea -- NHN Corp., the leading provider of online games in Asia, is expanding to the U.S. with plans to open an English-language game Web site this year.
The company -- which has been called South Korea's Google because it operates the top Korean-language search engine, by both revenue and number of searches -- opened an office in California's Silicon Valley last year and has had about 50 people working on the new game site.
Its co-founders and co-chief executives, Kim Beom Su and Moon Tae Sik, moved to the U.S. to focus on the effort. "Our plan is to become a major player world-wide, so getting a foothold in the U.S. is a critical step for NHN," Mr. Kim said.
NHN, which has shares listed in Seoul and a market capitalization of about $5 billion, declined to release specifics about the new site. NHN has more than 13 million subscribers in Japan and owns half of a game portal site in China that claims 170 million subscribers. The world-wide market for online games is about $3 billion a year.
In South Korea, NHN operates a game portal and the Naver search engine, which far outdraws the Korean offerings of companies such as Google Inc. and Yahoo Inc. In June, NHN acquired a smaller Korean Internet portal, Chutnoon.com, for $36 million to boost its base and fend off its larger international competitors. Yahoo recently acquired a small stake in a Korean electronic-commerce company called GMarket Inc. for $60 million from a U.S. venture-capital firm.
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