BTS 방탄소년단 - Celebrating 10M Subscribers

2018: Worldwide recognition

In the lead up to their next album, BTS released an original eight-episode documentary series exclusively on YouTube Premium entitled Burn the Stage that ran from March until May 2018, offering a behind-the-scenes look at the group's 2017 Wings Tour. In April, the group also released their third Japanese studio album, Face Yourself, which debuted at number 43 on the Billboard 200 as the third-highest-charting Japanese album in the history of the chart. In conjunction with the release of Face Yourself, the group released a nine-minute short film titled "Euphoria: Theme of Love Yourself: Wonder," which featured the song "Euphoria" and embodied the "起" or "beginning" of the narrative sequence.

In May 2018, BTS released their third Korean-language studio album, Love Yourself: Tear in conjunction with an appearance at the 25th Billboard Music Awards. At the show, BTS debuted as performers with the premiere of their lead single, "Fake Love" and won Top Social Artist, making them the only Korean artist to win the award two years in a row. In the narrative sequence, the album coincided with the "轉" or "turn" of the series, touching on the tortuous enlightenment of loving without being loved and encouragement to those without dreams. It received generally positive reviews from critics. Caitlin Kelley from Billboard described the album as one of their most thematically cohesive yet sonically varied albums, with maximalist production erupting against lyrics about emptiness," while Sheldon Pearce of Pitchfork wrote that the album "formula is a slick, loosely thematic album about love and loss, with a stronger focus on rapping than ever before" and that it "aims for cohesion and produces fun, prismatic songs in the process."

Commercially, Love Yourself: Tear was one of BTS' most successful albums, bringing them to new heights both domestically and internationally. The album debuted at number one on the U.S. Billboard 200 with 135,000 album-equivalent units (including 100,000 pure album sales), becoming BTS' highest-charting and first number one album in the US, the first K-pop album to top the U.S. albums chart, and the highest-charting album by an Asian act. Love Yourself: Tear also became BTS' first top ten hit in the United Kingdom, reaching number eight on the UK Albums Chart. Their single "Fake Love" became their first top ten hit at number 10 on the Billboard Hot 100, becoming the seventeenth non-English song to reach the top ten and the first by a Korean group. "Fake Love" later became their third single to attain Gold certification by the RIAA that August.

 

 

 

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